The importance of creative thinking cannot be overemphasized. Developing the ability to come up with new ideas can help businesses gain a competitive advantage over their rivals and can also be rewarding for the individual. The Art of Creative Thinking shows you practical ways to become a more creative thinker. Each succinct chapter is built around one core idea, which is then developed and illustrated. The Art of Creative Thinking shows you how to: Develop your understanding of the creative process; Overcome barriers to creating new i; Broaden your vision; Build on new ideas; Develop a creative attitude; Become more confident as a creative thinker.